Kesslers Diamonds to Open 8th Store

New location in Grand Rapids, Michigan

May 11, 2021

Kesslers Diamonds has announced its second West Michigan location at Breton South Village. The new store will occupy a 5,800 SF space with plans to open in September 2021.

The Wisconsin-based jeweler has specialized in providing premier diamond and engagement rings to its customers since it was founded in the 1980s. In 2011, the company became employee-owned and has continued expanding throughout Wisconsin and West Michigan. 

Despite the hurdles many faced due to COVID-19 last year, Kesslers Diamonds is ready to move forward with its growth. “When our Grandville, MI location opened in 2015, we were welcomed with open arms by the community”, said Kesslers CEO Joe Gehrke, “and we view this next location as a natural progression of our initial plan to open a cluster of stores in Michigan.” Gehrke continues, “We faced challenges due to the COVID-19 Pandemic, but I think it is ironic that we signed a lease for our second Michigan location on the one-year anniversary of when we were told to close our stores to the public - what a difference a year makes!”

The store will be the latest addition to Breton South Village located at 2500 Burton St SE. CWD Real Estate Investment recently completed construction on the property, creating a number of new retail spaces in Grand Rapids. The center is located adjacent to Breton Village and is a short drive from some of the city's most popular retail corridors.

Kesslers Diamonds will be located at 2500 Burton St. SE #2488 in Grand Rapids and is planning to open in September 2021.


CWD Real Estate Investment is a leading, local real estate investment and property management firm in Grand Rapids. Formed in 2008 by partners Sam Cummings, Scott Wierda, and Dan DeVos, CWD commits to strengthening the urban center and community of Grand Rapids by making strategic investments that provide high-quality places to work, eat, shop, live, and be entertained.